Dr. S Sai Ganesh is Professor of Marketing, Strategy & Brand Management with 20 + years of teaching experience. He has a Ph.D. degree from Periyar University. He has published more than 20 papers in National and International Journals and presented more than 25 papers in conferences. He is on the editorial board of some leading International Journals published from India, Nigeria and the USA. Dr. S Sai Ganesh is a member of thesis evaluation and doctoral committee of Anna University, Bharathiar University, Bharathidasan University, Periyar University, etc. Two scholars have completed Ph.D. in the area of Management under his guidance. He has delivered lectures as a resource person in various training programmes.